Do you struggle to get known and paid for your expertise? Are you frustrated not knowing how to market your value and expertise? Do you waste time and money on tools that don’t get you the results you want? Here’s a powerful way to fix your challenges…
Ever wonder what makes a good book to write? What about one that you go through the editing and publishing process for? What we discovered is those books may be very different than you expected. Like with the business we have to begin with the end in mind. The book writes itself if we do that! But HOW I can feel you asking!
John North is a special guest on the "Convo Couch" to talk about Publishing and marketing books.
Sara Troy interviews John North from Evolve Global Publishing on An Authors Kiss show, on air from January 1st 2020 How Publishing your own book can be a great marketing strategy for any entrepreneur and how To Become a #1 Best Selling Author In as Little as 90 Days Without Writing A Single Word..” You probably think you need around 12 months to write a book. The vast majority of people simply can’t find the time to sit down and actually write their book. Usually this isn’t the only issue, most people don’t really know where to even start to write a book. There are 3 fatal mistakes that prevent most people from either starting or finishing their book and for those that do end up finishing their book there are the reasons why they are not successful at marketing, promoting or even getting results.
At first glance, publishing with a traditional publisher seems like a no-brainer. They have a huge network of retailers, producers, and celebrities that they can promote your book. It's a lot of trouble to get a traditional publisher to want to publish your book, but once your foot is in the door, it's smooth sailing from there, right?
With so many different formats to publish your book in (paperback/hardcover, ebook, audiobook), which format is right for you? The answer might surprise you.
The format of your book used to be a decision between paperback or hardcover. However, with the creation of the internet, several new options now exist that did not before. So which format should you publish in?
One of the major assets you need in your marketing arsenal is a great personal story. Stories are important because they help others understand who you are and why you do what you do. When someone knows and loves your story, they are more likely to respect and trust you.
In my previous blog post, I talked about how most people who write a book don’t really do it with a marketing strategy in mind. I also talked about several things to consider, including who is your ideal client, what do you want to do with the attention they are giving you, and what format your book should be distributed in. In this post, I will discuss 5 marketing strategies you can implement to further your business goals: